How To Achieve Higher CTR on Adwords/Adsense

by: Obono John Obono

If you hear about people achieving high payments per click with AdSense, remember that's only part of the story. You also need lots of page views and a high click-through rate.

Here are some ideas on how to achieve those three things:

* If you're starting afresh designing a site specifically for AdSense revenue, you'll want a simple design that makes it easy to paste Google's code into a horizontal or vertical space on the site. For experienced webmasters, that's easy.

* To increase your click-throughs, design a simple, uncluttered page with the AdSense ads displayed prominently.

* Use white space, so that the AdSense panel catches the eye.

* Stick to only one topic per page – that should make it easier for Google to serve up highly relevant ads on your pages.

* Plain, bland pages with few competing hyperlinks should result in higher click-through rates on the AdSense ads.

* If you want to target certain high-priced keywords, use them in the file name, in the heading on the page, and in the first paragraph – in other words, use search engine optimization techniques.

* If you change those keywords, Google will change the ads that appear on your page.

* Watch out for cases where Google has guessed wrong, and is displaying ads that won't interest your visitors. Figure out which words are involved, and rewrite those words. Help Google by sticking closely to the topic.

* Don't worry about losing traffic via those clicks. If you can earn maybe 30 or 50 cents or more per click, you WANT to lose visitors!

* You'll also want keyword-rich pages, optimized to rank highly in search engines, so you can serve lots of pages.

* Where possible, use skyscraper ads, high on the page. They catch visitors' attention more than horizontal banner ads.

* One of the beautiful things about AdSense is that you can now generate revenue from informational sites even if there are no obvious related affiliate programs. With 100,000 advertisers, there's a good chance that Google will find ads that match your pages, better than the big ad networks can.

* Don't be tempted into trying to create thousands of spammy computer-generated articles. Human beings review sites for AdSense. Build useful, interesting sites. Google likes them.

Even More Tips

1. Have a look at the top 100 keywords on 7search. This will give you a quick idea of keywords that people are willing to pay big money for. You can also type phrases into the 7Search Keyword Suggestion Tool. This is just step one of your keyword research. You'll want to dig deeper.

2. At FindWhat pay-per-click search engine you can do a search for any phrase and quickly see how much advertisers are paying per click.

3. If you have a Google AdWords account, you can experiment. Pretend you are planning to advertise using different keywords, and see how much you'd have to pay. That will give you a good indication of the popularity of the keywords.

4. You can also experiment typing words into Overture's View Bids Tool. Let's say you type in "asbestos cancer . The top three advertisers often pay about $12 per click. So that would be an good choice for a topic – provided you're a specialist on mesothelioma.

For "debt consolidation", the top two advertisers often pay more than $9 per click.

5. The Overture Keyword Bid Amounts Lookup Tool speeds up your research at Overture. Type in a keyword and learn how much advertisers are paying per click at Overture and also find out how many searches were done on that keyword last month.

For "debt consolidation", the top two advertisers often pay more than $9 per click.

6. KeywordSleuth is a wonderful tool for very fast keyword research. You can find hundreds or even thousands of keywords – or key phrases – with just one click. It's fabulous to use if all you want is to find an enormous number of related key phrases with one click – much better than messing around with Overture. Try the free trial.

7. You can use Wordtracker to look for the 1,000 most popular keywords. You can also use it to compile a useful list of keywords relating to one topic. If you buy it for a day or a week, you can do a lot of research in that time. There's a free trial, too.

8. The brainstorming and research tools in Site Build It! are my favorite way to do research for keywords that are in high demand and low supply.. SBI is a superb tool – actually, a suite of tools. It's an all-in-one web hosting, site-building and web marketing tool. Type in a keyword and SBI Manager will present you with dozens of profitable keywords – ones with high demand and low supply. It can present them in order of profitability. Drill down, and you'll get dozens more profitable keywords.

It also has an "Analyze it" tool that helps you build keyword-rich pages that rank highly in search engines. It's simply superb. I use it and love it. Site Build It! is an excellent choice for quickly building large, simple sites designed to rank highly in search engines – which makes it perfect for generating lots of AdSense revenue. Check it out.

My Site is Rejected From Adsense

Of course, if your site is rejected, it doesn't mean it is poorly developed. There may be other reasons. See below:

1. Is your site an "About Me" page? Google does not accept these kinds of personal sites because most of them do not have a specific topic. They are usually just random facts about the web site owner. It would be difficult for Google's technology to display targeted ads on these kinds of pages.

They are looking for sites that contain a generous amount of information on a certain topic. It could be anything from golfing tips to hair care techniques. Just make sure there is an obvious theme with original content.

2. Is your site organized? Be sure your site has a neat and clean navigation that's easy to follow. Also ensure all the links work and that there are no typos. Keep the colors to a minimum and make sure each page has a consistent layout.

3. How many pages are on your site? Even though Google doesn't specify a page number requirement, they are obviously looking for web sites with a decent amount of content. Again, it's not likely a two-page site will get accepted. Try to strive for at least 20 pages.

4. Is your content solid? Don't just submit a web site with a bunch of links to other sites. Be sure you have enough original content of your own to make your site unique.

5. Be sure to read the program policy and procedures carefully and make sure your site hasn't violated any of the terms.

About The Author

Obono John Obono invites you to visit, http://www.moneydecision.blogspot.com, The key to making money online is knowing how and where to start. Without the right starting point you will waste precious time and a ton of money. The Weblink guarantees your online success, all you have to do is browse it and follow his expert advice!

PPC Advertising for Maximum Web Promotion

Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?

Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.

One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.

Here are the benefits of PPC advertising are:

1. You need not be a genius in computer and technology to be able to run this ad campaign.
2. Immediate results are seen after a few days.
3. No need to make a website conform to the SEO rules.
4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
5. You can make use any search engine available.
6. You can type in any keyword you like.

Cons of PPC advertising includes:

1. Fixed payments every month to the search engine you choose.
2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.
3. Inability to pay for the fees next month would mean removal of your website on the paid listings.
4. This advertising can only be used temporarily because it is difficult to handle in the long run.
5. Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.

But how exactly PPC advertising can increase traffic, leads and sales?

PRE-QUALIFIED TRAFFIC.
All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.

INSTANT EXPOSURE, IMMEDIATE PROFITS.
PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.

CONSISTENT TOP LISTINGS.
This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.

In PPC advertising, what are important are the keywords and phrases. You have to select at least ten "very specific" keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad's promise - but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.

You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.

More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.

PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.